Xenocentrism is a cultural attitude or belief characterised by the perception that the products, styles, ideas, technology, or other aspects of one's own society or culture are inherently inferior to those that originate in other societies or cultures, often leading to a preference for foreign things and a devaluation of one's own cultural heritage. This can manifest in various ways, such as a preference for foreign brands, a belief that foreign cultures are more advanced or sophisticated, or a tendency to adopt customs and practices from other societies while disregarding or criticizing one's own. Xenocentrism is essentially the opposite of ethnocentrism, which is the belief in the superiority of one's own culture. The phenomenon of xenocentrism can be influenced by factors such as globalisation, media exposure to other cultures, and historical or social contexts where one's own society may have experienced periods of hardship or perceived lack of progress compared to others.