Cultural transmission is the process by which one generation passes culture to the next, ensuring the continuity of societal norms, values, beliefs, traditions, and practices. This process occurs through various mechanisms, including socialisation within the family, formal education in schools, informal learning from peers and community members, and exposure to media and cultural products. Language is a fundamental tool for cultural transmission, allowing for the communication of knowledge, history, and cultural values across generations. Traditions, rituals, and storytelling also play important roles in passing down cultural heritage. Cultural transmission is essential for the survival and development of societies, as it enables each new generation to learn from the experiences and knowledge of those who came before them, contributing to social stability and cultural evolution. The effectiveness of cultural transmission can influence the rate and direction of cultural change within a society.