Media and Communication is a broad sociological domain that systematically studies the diverse means, processes, and effects through which information, ideas, and messages are produced, disseminated, and received within society, and their profound impact on individuals, social groups, and social structures. This field encompasses various forms of mass media (e.g., television, radio, newspapers, film), digital media (e.g., the internet, cyberspace, multimedia, social media), and telecommunications. It examines how communication technologies shape social interaction (e.g., non-verbal communication, semiotics), the construction of meaning, and the formation of public opinion. The domain also analyses media texts (media products), media industries, media consumption patterns, and the role of communication in cultural transmission, social change, political processes, and the perpetuation or challenge of social inequalities. It delves into topics such as media ownership, content analysis, communication flows, and the digital divide, highlighting the pervasive influence of media in contemporary social life.