Ethnography is a qualitative research method that involves the study of an entire social setting or cultural group through extended systematic observation and immersion in the field. Ethnographers aim to gain an in-depth understanding of the culture, behaviours, and social dynamics of the group being studied from the perspective of its members. This often involves the researcher spending a significant amount of time living among the people they are studying, participating in their daily activities, conducting interviews, and analysing cultural artifacts and symbols. The goal of ethnography is to provide a rich and detailed description of the social world of the group under study, capturing the nuances and complexities of their culture and social life. Ethnographic research is often used in anthropology and sociology to explore diverse cultural practices, social structures, and the meanings that people create and share in their everyday interactions.