Global village is a notion associated with the Canadian writer and media theorist Marshall McLuhan, who envisioned the spread of electronic communication technologies, such as television and later the internet, as binding the world into a single, interconnected community, akin to a small village where everyone knows everyone else and information travels rapidly. McLuhan argued that electronic media collapses time and space, allowing people from different parts of the world to interact and share experiences in real-time, fostering a sense of global interconnectedness and shared consciousness. While the "global village" concept highlights the potential for increased communication and understanding across cultures, it has also been critiqued for overlooking issues of power imbalances, cultural homogenisation, and the digital divide that exists in access to technology and information worldwide.