Flexible production is a process in which computers and advanced technologies are used to design and produce customised products for a mass market, allowing for greater variety and responsiveness to consumer demand. This contrasts with traditional mass production systems like Fordism, which focused on producing large quantities of standardised goods. Flexible production systems often involve computer-aided design (CAD), computer-aided manufacturing (CAM), and robotics, enabling manufacturers to quickly adapt production lines to create different versions of a product or even entirely new products with relatively low switching costs. This approach allows for greater product differentiation and the ability to cater to niche markets, enhancing competitiveness in a globalised economy. Flexible production requires a skilled and adaptable workforce capable of working with advanced technologies.