Positivism, in sociology, is a theoretical approach that advocates for the study of the social world using the principles and methods of natural science, emphasizing empirical observation, objective measurement, comparison, and experimentation to produce objective knowledge about society. Positivists believe that social phenomena can be studied scientifically, just like natural phenomena, and that sociological research should aim to identify objective facts and patterns in social life, often relying on quantitative data and statistical analysis to uncover causal relationships and generalizable laws governing social behaviour. This approach seeks to establish sociology as a rigorous and evidence-based discipline, grounded in empirical evidence rather than speculation or subjective interpretation.