Machismo is a cultural concept, particularly prevalent in some Hispanic and Latin American cultures, that encompasses a sense of virility, personal worth, pride in one's maleness, and a strong sense of masculine honor and responsibility, often associated with dominance, assertiveness, and the expectation of deference from women. While it can include positive aspects such as protectiveness towards family and a strong work ethic, machismo can also be associated with negative traits like aggression, sexism, and a rigid adherence to traditional gender roles that may limit both men and women. The concept of machismo has been the subject of sociological study, particularly in understanding gender relations, family dynamics, and cultural values within specific cultural contexts.