Objectivity in research refers to a state of personal neutrality, impartiality, and the absence of bias or preconceived notions in the process of conducting research, analysing data, and interpreting findings. Researchers strive for objectivity to ensure that their personal opinions, values, or political beliefs do not unduly influence the research process or its outcomes, allowing the evidence to speak for itself. While complete objectivity may be an ideal that is difficult to achieve fully in social science research due to the researcher's own social location and perspectives, researchers employ various methods and techniques, such as standardised procedures, peer review, and transparency in reporting findings, to minimise bias and enhance the objectivity and credibility of their work.