New social movements (NSMs) are organised collective activities that promote autonomy, self-determination, and improvements in the quality of life, often focusing on issues beyond traditional class-based or economic concerns. These movements typically emerge in post-industrial societies and address issues such as environmental protection, human rights, peace, gender equality, and social justice, often mobilizing through grassroots activism, non-hierarchical structures, and the use of media and technology to raise awareness and advocate for change. NSMs often emphasise identity, culture, and the transformation of values and social norms, rather than solely seeking political power or economic redistribution. They represent a shift in the focus of social movements towards broader social and cultural issues and often involve diverse participants united by shared values and concerns about the direction of modern society.